After quietly deploying a product website last week, Mississippi-based wireless operator C Spire said it plans to launch a virtual pay-TV service based on MobiTV’s white-label delivery platform “later this spring.”
Integrating data analytics into a content service has real financial benefits. And with a cloud infrastructure, operators can leverage cost-effective tools and features to increase engagement and monetization. Download this eBrief to learn more.
In a new TV spot destined to draw a complaint from either DirecTV or Dish Network to the National Advertising Division, Charter has cast four satirical monsters discussing everyday issues, including satellite TV problems, while riding the subway.
After paying $500 million for Portland, Oregon-based OTT services company Elemental two years ago, Amazon announced that the unit, rebranded as AWS Elemental, has booked Frontier Communications as a client.
Verizon said it would consider merging with Disney or another major media company as it continues to look beyond its traditional telecom business. But it may not be so eager to join forces with a cable company.
Netflix came up short of its subscriber forecasts for this quarter, but the SVOD says the slower growth early in 2017 isn’t cause for concern.
This week’s sponsor is Response Expo.
News of Note
Sling TV has launched an app for LG smart TVs. Release
Online business news channel Cheddar intends to lease broadcast airwaves from DTV America to air its content on UHF stations in five markets. It’s working with Dunkin’ Donuts to hand out TV antennas at events in those markets, which include Cleveland; Orlando, Florida; and Kansas City, Missouri. FierceBroadcasting story
How are OTT advertisers and video providers working together to navigate this complex and evolving market? Download this eBook for a deep dive into the current state of OTT advertising, and where it’s headed.