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White Paper: TiVo Q4 2016 Pay-TV and Online Video Trends Report
This week’s FierceCable is brought to you by TiVo.
Q4 2016 Video Trends Report: Consumer Behavior Across Pay-TV, VOD, PPV, OTT, Connected Devices and Content Discovery
2016 was a busy year in the entertainment industry with OTT providers and digital publishers expanding the ways consumers can watch their favorite TV shows and movies. Whether it was original content from OTT providers or through pay-TV channels, viewers watched more content on more devices than ever before. Given all the options available, it’s essential for pay-TV providers to keep a pulse on TV’s evolving landscape, as well as how these changes affect consumers’ viewing habits and perceptions of providers.
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